
Bilingual SEO Copywriter and Digital Marketing Strategist based in Vancouver.
After spenting over 5 years working on convertible content and digital marketing channels for a variety of clients’ brands ranging from small gift retail shop to K-12 education institutions in Vancouver to one of the Big four consulting firms, PwC. I gradually realized that a great brand always shows their care to their customers.
I love to connecting brand with customer-centric mindset and dedicated to provide the best experience for the clients to pursue their mission with a heartfelt spirit.
“If we want clients to like our product/services we should design it to behave like a likable person: respectful, generous, and helpful.”
— Alan Cooper


Languages
Technical Skills
Soft Skills
- Conflict Resolution
- Customer Service
- Teamwork
- Plan/Coordinate Schedules
- Proactive Attitude
- Research Skill
Work Experience
Sep 2017 - Apr 2018
PwC
Marketing Intern // Beijing, China
My experiences at PwC have equipped me with a mix of event management(from start to finish a successful conference), content writing(PPT & Public Release), and communication skills, which are valuable assets for a professional marketer. These skills, combined with my ability to create visually appealling marketing collaterals and marketing strategical mindset, can contribute to attracting more potential customers.
Nov 2018 - Dec 2021
Balloonatics Designs
Digital Marketer & UI Designer // Vancouver, BC
- Increased average monthly online revenue by around 10% through customer engagement and promotional posts on social media platforms. (Instagram, Google My Business, WeChat Profile and Pinterest).
- Redesigned the company’s website with development team and enhanced the online traffic from 0 to 700 monthly visitors by implementing a new website page with easy navigation.
- Updated store products to maintain the quality of the website and created marketing campaign prior to launch.
Apr 2019 - Nov 2019
Zhuge Academy Education
Education Administrator // Vancouver, BC
- Answered busy phone calls, greeted 100+ incoming visitors per month and attended to student and parent requests in an organized and professional manner.
- Provided marketing support and designed program posters, brochures and writing informational and promotional articles on WeChat.
Mar 2020 - July 2021
BL Education Consulting
Marketing Coordinator // Vancouver, BC
- Coordinated complex administrative tasks related to meetings and program scheduling.
- Managed and updated data in school CRM system in daily basis.
- Enhanced the online students’ engagement rate by 100% by proposing new incentive credit method to motivates students during pandemic.
- Successully arranged course schedules for 8 teachers across 8 school semesters within a tight deadline.
July 2022 - Present
Ivy Ma Marketing
Marketing Consultant // Vancouver, BC
Served Clients:
1.Sager Education Inc.
The highlighted Achievement
- Planned a public event for about 200 attendees and successfully enhanced the service inquires by 20%.
2. Beeta Education Inc.
The highlighted Achievement
- Managed Little Red Book account and successfully generated over 100 subscribers within 1month, which exceeded the KPI by creating an effective marketing copywriting and posting strategy with the manager.
3. BitSpace Education Inc.
The highlighted Achievement
- Built the brand from scratch within 1 month, setup and managed the Social Media Organic Content(Little Red Book, WeChat, LinkedIn, Facebook and Instagram), built the WordPress website with SEO copywriting and designed the sales Funnel, successfully converted highly qualified students with limited budget under the competitive market.
4. Mr. Max Roofing Ltd.
The highlighted Achievement
- Translated over 10 pages of website content into Chinese with SEO enhancement.
5. Webmainland Media
The highlighted Achievement
- Produced digital marketing collateral and launched website designs from concept to execution, including online posters, printed brochures, social media banners, and landing page by collaborating with developers.
Education
Jan 2015 - Aug 2018
Simon Fraser University
BBA in Marketing
Dec 2021 - Apr 2022
Volunteer Experience
Apr 2016
Canada Cancer Society
Telethon Assistant // Vancouver, BC
- Assisted with managing the Telethon hotline as callers’ phone in and made cold-call to contribute the Canada Cancer Society fundrasing campaign in the fight against cancer. Personally collected around 2000 dollars fund.
May 2017 - Aug 2017
Flaunt Fashion Library
Assistant Project Manager // Vancouver, BC
- Interviewed over 50 people of various background to explore target market of “Flaunt Style Box”. The company’s new sharing closet product.
- Exceeded target prospect list by designing a marketing survey using Survey Monkey.
May 2016 - Current
SFU Love Your Neighbour Club
Vancouver, BC
Digital Marketing Assistant: Acquired over 200 new members and attracted over 50 volunteers by designing and promoting the events through email campaigns using MailChimp.
Volunteer Lead: Facilitated the program registration process and supervise group volunteers with different class tasks.
Mandarin Teacher: Created and Presented Mandarin lectures for 10 elementary students and more than 4 high school students from Africa online and in person with 100% full engagement in the class.
Certificates
We are life-long learners!


Client & Past Employers Testimonials
Serve our clients wholeheartly


Department Manager

Marketing Manager
Ok, enough about work! Getting to know me a little bit more😜

Bookshelf
“Books are the mirrors of the soul.” ― Virginia Woolf
A collection of book I’ve read and share my gains.

Atomic Habits
"Atomic Habits" by James Clear is a life changer book for me. It helped me understand how small changes can impact the bigger picture of life. Gave me confidence and smart strategy to change my bad life habits! Highly recommended it to everyone who values personal growth.

The Pyramid Principle
"The Pyramid Principle" by Barbara Minto starts with the end in mind. Give your conclusion or answer first (Assertion), follow it up with your main points (Arguments). It helped me structure my thought in a efficient and concise way, especially helpful when reporting to manager or collaborate with collegues.

Worthy
"Worthy" by Jamie Kern Lima brought me lots of positive concept about personal image and value. Truely helped my mind to set free when I experienced self-dought and devalue myself. I learned to firstly not discourage myself when facing unexpected situations, which strengthen my faith and hope a lot. Also learned how to set the right mindset to live a better life. Highly recommend!
Let’s work together
Get in touch today and receive a complimentary consultation.
- ivy@ivymamarketing.com
Phone
- 778-927-5226