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Bilingual SEO Copywriter and Digital Marketing Strategist based in Vancouver.

After spenting over 5 years working on convertible content and digital marketing channels for a variety of clients’ brands ranging from small gift retail shop to K-12 education institutions in Vancouver to one of the Big four consulting firms, PwC. I gradually realized that a great brand always shows their care to their customers.

I love to connecting brand with customer-centric mindset and dedicated to provide the best experience for the clients to pursue their mission with a heartfelt spirit.

“If we want clients to like our product/services we should design it to behave like a likable person: respectful, generous, and helpful.”

Languages

0
%
English
Professional Proficiency
0
%
Mandarin
Native

Technical Skills

Figma
80%
WordPress
90%
MS Office
90%
Google Analytics
80%
Google Ads
50%

Soft Skills

Work Experience

Sep 2017 - Apr 2018

PwC

Marketing Intern // Beijing, China

My experiences at PwC have equipped me with a mix of event management(from start to finish a successful conference), content writing(PPT & Public Release), and communication skills, which are valuable assets for a professional marketer. These skills, combined with my ability to create visually appealling marketing collaterals and marketing strategical mindset, can contribute to attracting more potential customers.

Sep 2017 - Apr 2018

Nov 2018 - Dec 2021

Balloonatics Designs

Digital Marketer & UI Designer // Vancouver, BC

  • Increased average monthly online revenue by around 10% through customer engagement and promotional posts on social media platforms. (Instagram, Google My Business, WeChat Profile and Pinterest).
  • Redesigned the company’s website with development team and enhanced the online traffic from 0 to 700 monthly visitors by implementing a new website page with easy navigation.
  • Updated store products to maintain the quality of the website and created marketing campaign prior to launch.
Nov 2018 - Dec 2021

Apr 2019 - Nov 2019

Zhuge Academy Education

Education Administrator // Vancouver, BC

  • Answered busy phone calls, greeted 100+ incoming visitors per month and attended to student and parent requests in an organized and professional manner.
  • Provided marketing support and designed program posters, brochures and writing informational and promotional articles on WeChat.
Apr 2019 - Nov 2019

Mar 2020 - July 2021

BL Education Consulting

Marketing Coordinator // Vancouver, BC

  • Coordinated complex administrative tasks related to meetings and program scheduling.
  • Managed and updated data in school CRM system in daily basis.
  • Enhanced the online students’ engagement rate by 100% by proposing new incentive credit method to motivates students during pandemic.
  • Successully arranged course schedules for 8 teachers across 8 school semesters within a tight deadline.
Mar 2020 - July 2021

July 2022 - Present

Ivy Ma Marketing

Marketing Consultant // Vancouver, BC

Served Clients:

1.Sager Education Inc. 

The highlighted Achievement

  • Planned a public event for about 200 attendees and successfully enhanced the service inquires by 20%.

2. Beeta Education Inc. 

The highlighted Achievement

  • Managed Little Red Book account and successfully generated over 100 subscribers within 1month, which exceeded the KPI by creating an effective marketing copywriting and posting strategy with the manager.

3. BitSpace Education Inc. 

The highlighted Achievement

  • Built the brand from scratch within 1 month, setup and managed the Social Media Organic Content(Little Red Book, WeChat, LinkedIn, Facebook and Instagram), built the WordPress website with SEO copywriting and designed the sales Funnel, successfully converted highly qualified students with limited budget under the competitive market.

4. Mr. Max Roofing Ltd. 

The highlighted Achievement

  • Translated over 10 pages of website content into Chinese with SEO enhancement.

5. Webmainland Media 

The highlighted Achievement

  • Produced digital marketing collateral and launched website designs from concept to execution, including online posters, printed brochures, social media banners, and landing page by collaborating with developers.

 

July 2022 - Present

Education

Jan 2015 - Aug 2018

Simon Fraser University

BBA in Marketing

Jan 2015 - Aug 2018

Dec 2021 - Apr 2022

DesignLab

UI/UX Design Foundation – Bootcamp

Check Out My Certificate

Dec 2021 - Apr 2022

Volunteer Experience

Apr 2016

Canada Cancer Society

Telethon Assistant // Vancouver, BC

  • Assisted with managing the Telethon hotline as callers’ phone in and made cold-call to contribute the Canada Cancer Society fundrasing campaign in the fight against cancer. Personally collected around 2000 dollars fund.
Apr 2016

May 2017 - Aug 2017

Flaunt Fashion Library

Assistant Project Manager // Vancouver, BC

  • Interviewed over 50 people of various background to explore target market of “Flaunt Style Box”. The company’s new sharing closet product.
    • Exceeded target prospect list by designing a marketing survey using Survey Monkey.
May 2017 - Aug 2017

May 2016 - Current

SFU Love Your Neighbour Club

Vancouver, BC

Digital Marketing Assistant: Acquired over 200 new members and attracted over 50 volunteers by designing and promoting the events through email campaigns using MailChimp.

Volunteer Lead: Facilitated the program registration process and supervise group volunteers with different class tasks.

Mandarin Teacher: Created and Presented Mandarin lectures for 10 elementary students and more than 4 high school students from Africa online and in person with 100% full engagement in the class.

May 2016 - Current

Certificates

We are life-long learners!

Client & Past Employers Testimonials

Serve our clients wholeheartly

“Ivy is proactive in the projects she involved, she always thought good and new ways of solving problems, not dwelling on old custom. In my projects, she helped on event management, responsible for pre-event logistics, marketing materials preparation, on site support, and post event follow up, social media promotion. Besides, she helped on marketing plan, responsible for knowledge research etc. Ivy is also responsible for developing marketing newsletter for TMT industry which is comprehensive and in good quality. Ivy is a good team player and can work under tight timeline and pressure. Hope she would have a much brighter future and development”
Crystal Zhou Marketing Manager
“I thoroughly enjoyed my time working with Ivy, and came to know her as a truely valuable asset to our team. She is honest, dependable, and incredibly hardworking. Beyond that, she provides outstanding customer service to every parents and student she interacted with and helped to maintain a good customer relationship. With her empathetic approach in customer service and creative marketing ideas, she was able to double the students registration rate and attract more loyal parents to re-register our programs within one year. I would definitely recommend her as a valuable marketer for your business!"
Jessica Lin
Department Manager
“Ivy is a dedicated individual that thrives on solving UIUX problems regarding the project's marketing needs and the consumer's marketing needs and the consumer's experience. Her workflow is impeccable and her reports are detail-oriented. During the rebranding process, Ivy has taken her own initiative to solve multiple display disruptions, she also went out of her way to edit the product profile photos for a better user experience that was not on the original plan, and it turned out awesome! Ivy is friendly and communicative, it is a great pleasure having Ivy on my team. Ivy's passion for her work and her professionalism have greatly empowered our team. I would highly recommend Ivy as a valuable team member!"
Vera Li
Marketing Manager

Some of the past clients

Ok, enough about work! Getting to know me a little bit more😜

Bookshelf

“Books are the mirrors of the soul.” ― Virginia Woolf

A collection of book I’ve read and share my gains.


Atomic Habits

"Atomic Habits" by James Clear is a life changer book for me. It helped me understand how small changes can impact the bigger picture of life. Gave me confidence and smart strategy to change my bad life habits! Highly recommended it to everyone who values personal growth.

The Pyramid Principle

"The Pyramid Principle" by Barbara Minto starts with the end in mind. Give your conclusion or answer first (Assertion), follow it up with your main points (Arguments). It helped me structure my thought in a efficient and concise way, especially helpful when reporting to manager or collaborate with collegues.

Worthy

"Worthy" by Jamie Kern Lima brought me lots of positive concept about personal image and value. Truely helped my mind to set free when I experienced self-dought and devalue myself. I learned to firstly not discourage myself when facing unexpected situations, which strengthen my faith and hope a lot. Also learned how to set the right mindset to live a better life. Highly recommend!

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